I am often asked “What Domain Should I Register?” and my answer is always the same. Your ‘business name’, or your ‘product name’. Always both the Australian .com.au version and the American or international standard .com version too.

www.YourBusiness.com and
www.YourBusiness.com.au 

for general websites about your business, and how you can help your cusotmers

www.YourBusinessProduct.com and
www.YourBusinessProduct.com.au 

for specific sites about a particular product or service you offer your customers.

Securing the .com and .com.au versions ensures that you are in control of the dominant space for your offering, and that a competitor cannot register the other domin version and benefit from any traffic caused by potential customers forgeting to type in the .au portion of your address.

Sure there are many other domain extensions, .org, .mobi, .co.uk. If you are an Australian business owner looking for a website to dominate the local market I would strongly recommend registering the .com.au and .com versions before considering the other options.

The small additional investment is well worth the peace of mind.

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